// upprofiler — /check (pre-post) const SAMPLE_DRAFTS = { empty: { score: 0, verdict: 'paste', reasons: [] }, }; // Heuristic, deterministic faux-scoring tied to keywords function scoreDraft(text) { if (!text || !text.trim()) return null; const t = text.toLowerCase(); let score = 50; const positive = []; const negative = []; // On-pillar signal words (Jasmin's positioning) const pillars = [ ['storytelling', 9, 'On-pillar: storytelling framework'], ['linkedin', 6, 'Channel-specific signal'], ['dm', 5, 'On-pillar: DM-to-sales'], ['profile', 6, 'On-pillar: positioning'], ['positioning', 8, 'Core thesis match'], ['headline', 6, 'On-pillar: profile mechanics'], ['conviction', 7, 'Brand vocabulary'], ['founder', 5, 'ICP keyword'], ['client', 5, 'ICP keyword'], ['offer', 5, 'On-pillar: offer creation'], ['signed', 4, 'Outcome language'], ['revenue', 5, 'Outcome language'], ['link up', 6, 'Brand mention'], ]; pillars.forEach(([kw, w, label]) => { if (t.includes(kw)) { score += w; positive.push(label); } }); // Off-pillar / drift signals const drift = [ ['travel', -10, 'Off-pillar: lifestyle drift'], ['vacation', -10, 'Off-pillar: leisure'], ['vibes', -8, 'Lifestyle drift'], ['just thinking', -7, 'Low-conviction opener'], ['random', -7, 'No pillar attribution'], ['blessed', -8, 'Off-tone'], ['hustle', -6, 'Cliché vocabulary'], ['grind', -5, 'Cliché vocabulary'], ['hot take', -6, 'Cliché framing pulls students not buyers'], ['unpopular opinion', -5, 'Engagement-bait framing'], ['guys', -3, 'Casual filler'], ]; drift.forEach(([kw, w, label]) => { if (t.includes(kw)) { score += w; negative.push(label); } }); // Length signals const words = text.trim().split(/\s+/).length; if (words < 30) { score -= 6; negative.push('Too short for dwell-time'); } else if (words > 60 && words < 220) { score += 4; positive.push('Healthy dwell-time length'); } else if (words > 350) { score -= 4; negative.push('Too long, drop-off risk'); } // Hook (first line) const firstLine = text.trim().split('\n')[0] || ''; if (firstLine.length < 80 && firstLine.length > 8) { score += 3; positive.push('Tight opening hook'); } if (/^[A-Z]/.test(firstLine.trim())) { /* fine */ } else { score -= 2; } // Number anchoring if (/\d/.test(text)) { score += 4; positive.push('Numeric anchor present'); } // Question if (text.trim().endsWith('?')) { score += 2; positive.push('CTA question'); } // Hashtag spam const hashes = (text.match(/#/g) || []).length; if (hashes > 5) { score -= 5; negative.push('Hashtag spam · downweighted'); } score = Math.max(0, Math.min(100, score)); return { score, positive, negative, words }; } function VerdictBadge({ score }) { if (score === null) { return (
Awaiting draft
); } let label, kind; if (score >= 75) { label = '✓ Post it · this slaps'; kind = 'good'; } else if (score >= 55) { label = '~ Tighten the hook'; kind = 'warn'; } else { label = '✕ Bin it · drifting hard'; kind = 'warn'; } return (
{label}
); } function PageCheck({ onNavigate, score: globalScore }) { const [draft, setDraft] = useState(`I've been writing online for 17 years. Today, I run a business in 70+ countries. Read that again, please. Notice what's missing? Most of you will focus on the followers. The reach. The vanity. Here's what I focused on: 1. Posting like the same human every single time. Profile, posts, DMs — same voice. 2. Coaching 300+ founders 1:1. (no courses, no funnels) 3. Saying "no" to 9 out of every 10 brand deals. 4. Giving away the playbook for free, then charging for the work. That's it. That's the post. Hope this helps someone today. — Coach J ❤️ P.S. If you're tired of guessing whether your LinkedIn is working, paste your URL into upprofiler. Honest answer in 90 seconds.`); const result = useMemo(() => scoreDraft(draft), [draft]); const score = result?.score ?? null; const verdictKey = score === null ? 'empty' : score >= 75 ? 'post' : score >= 55 ? 'edge' : 'drift'; return (